Writing with Rock with Blackberry Juice :: Teaching Writing Education Essays

Writing with Rock with Blackberry Juice I wanted to write in my own blood. I know where to find blood and I am familiar with its properties as a type of ink, thanks to one rather misguided seventh-grader. Unfortunately, the assignment forbade my origin instinct and forced me to get a little more creative. Growing up, I was forced to pick berries with my parents every summer. All of my summer memories include stained, glutinous fingers. The opinion of using berries as ink was my next idea. Since berries grow in nature and not in my veins, they replaced blood as my ink. My next task was to desexualize what I would use as a stylus. I didnt think my dog would approve of me cutting his hair to fashion into a brush, so that idea was quickly discarded. While perusing my yard, I happened upon a stick. This small stick was a fortuitous find because each end of the stick could be apply differently. One end was hard and even, so I could use it a s a sort of chisel on soft material, or a stationary brush on hard material. The other end of the stick was a bit jagged and soft. This end would be like a painters brush on hard material, and virtually useless on soft material. Two of the three supplies I had in hand the most challenging specify ahead of me. The produce section at my local Kroger provided some nice blackberries for ink, but I wasnt getting much inspiration in the establish of a writing surface. Lettuce? Too thin and flimsy. Corn husks? Same problem. Bananas? I felt that using a banana peel was worth a shot. If anything, I would have a nice, healthy snack while working. The area of my backyard that produced the stick stylus also produced two options for a writing surface a agitate and some bark. I choose the bark because it is a tree-product like the paper that holds this explanation.

career goal :: essays research papers

It has been my craving in every aspect of life to do things differently, chart my own path and tread in to chartless territory. Nine years back, this what made me join a course in bachelor of marine engineering at MERI, the only institute in India all offering such a course. Idea of venturing in to high-pitched sees, braving the storms with only handful of resources and almost completely cut off from out side manhood made adrenaline pumping in to my veins. All this along with opportunity to get exposure to highly sophisticated systems on board ships, which was fodder for my technical curing of mind seemed perfect for my adventure seeking personality. Through out my career progression I have made such decisions like joining LNG transport pool of my company and seeking extra professional qualification of eligibility to sail on diesel engine determined as well as turbine driven ships Looking back after nine years, I could not feel more assured that at that time, I made the right choice. My unusual conclave of experiences sets me worlds apart from not only a normal engineer but also from a marine engineer at similar position. Working for a big shipping company, exclusively on international assignments in high tech, capital intensive and rising LNG industry is the kind of job I had fancy at the time of finishing my graduation. I could not have come here without that choice I made back then.As suited to my dispute seeking nature I foresee my own career moving in the direction of handling higher responsibilities in the core championship, initially from an informative perspective (i.e. consulting) and ultimately from a leadership role within a manufacturing entity, preferably a start-up venture. With Asia, especially India rising on global corporate field of honor I want to be where global language and intercultural/personal skills make the difference, where technological know-how supports innovative ideas. This is where I can make my best contribution. In short, I want to be where the action and the challenges are.Thus the reasons why I want to go back to university and do a MBA to get myself a thorough business background to understand not only my career experiences but other students as well and put them in to business context and have a holistic view of the organization. The knowledge I will gain should help facilitate a career change. After extensive work in high tech LNG shipping industry, I want to transfer to shore based industry.

embalming fluid the new high :: essays research papers

A chemical used to preserve the dead is becoming an increasingly popular drug for teenagers and puppyish adults looking for a new and different high. Amp, clickem, crazy eddie, drank, fry, illy, purple rain, wack, wet, and wet daddy known to the average person as embalming wandering is the newest drug craze that is hitting the streets in the United States. Embalming fluids main purpose is to slow the decomposition of the dead. Mainly found in morgues and funeral homes. The fluid involves the injection of chemicals into the frame through the blood vessels for preservation of the body. The following compounds are found in embalming fluid, formaldehyde, methanol, and ethanol or ethyl alcohol. In embalming fluid products, the percentage of formaldehyde foundation range from 5 to 29 percent ethyl alcohol content can vary from 9 to 56 percent. Ethyl alcohol is also a central nervous system depressant. The drug can be sold on the street from twenty dollars to thirty-five dollars. User s are buying the fluid and dipping their ganja joints or blunts in the fluid, letting the joint or blunt dry then smoking it . Most of the users dont know that somewhere on the dealing process that the embalming fluid is being laced with PCP. So while most users think they are smoking marijuana dipped in embalming fluid they are getting an extra high from the unknown PCP. It is important to note that the PCP is not a normal compound in embalming fluid. Embalming fluid is in the main consumed in small groups of three to five and smoked. The embalming fluid may enhance absorption by slowing the rate at which the marijuana burns. It has been reported that the veritable smoking of embalming fluid is not very pleasant. It has been said that it taste like rubbing alcohol and smells like gasoline. The high last between six hours to thirty hours and the acute symptoms of intoxication usually subside in twenty-four to thirty-six hours depending of the half-lives of the drugs used in a pa rticular mixture. The drug can be stored in fats and then released, causing recurrence of symptoms .The short term effects of using embalming fluid are as follows blurred resource or impaired vision which is a symptom that begins at the high and endures into the next day. Headache that follows the day after consumption. Increased forgetfulness, vomiting, depression or sadness, facial or bodily edema, anger, frustration, hallucinations, delusions, augment in womens sexual appetites, paranoia, physical violence and sleepiness.

Symbolism in Daisy Miller by Henry James :: Henry James, Daisy Miller

The story of Daisy Miller starts off in Vevey, Switzerland with Winterbourne and Daisy meeting through Daisys brother Randolph. Winterbourne is immediately attracted to her stating, she was strikingly, admirably jolly (James 470). The story continues with Winterbourne giving Daisy a tour of the Chateau de Chillon, and Winterbourne returning to Geneva, where he had an older women waiting for him. Daisy ends up meeting an Italian man, Giovanelli, which eventually leads to her death of malaria. Although the characters seem frank enough, they symbolize much more than themselves. In Henry Jamess Daisy Miller, Daisy symbolizes all American women who travel abroad to Europe, while Winterbourne symbolizes the European mentality of American tourists.Daisy is the pretty American flirt throughout the new(a)la (James 474). She is nice and sweet, but also rebellious and ignorant. Daisy really does not care what society thinks of her. You see this throughout the course of the novel when she goes to Chillon with Winterbourne al unity and when she frolics the streets at night with Giovanelli. Most Europeans look down upon American travelers in Europe, especially when they do not follow the customs and culture of their country. This is something that mute has not changed today. The Miller family treats their carrier, Eugenio, like one of the family. Typically carriers live and sleep on the lower levels of the house, while Eugenio sleeps on the same level and interacts with the family. This is something that stands out to Winterbournes aunt, Mrs. Costello because that is unheard of in European culture. When Winterbourne tells Mrs. Costello about Daisy, you can see the symbolism already becoming very prevalent, They are very common they are the sort of Americans that one does ones duty by not- not accepting Mrs. Costello feels very strongly about the Americans in a negative way. She refuses to be introduced to Daisy and tells Winterbourne that she should be mor e like his cousins from recent York. Ironically enough, he has heard that his cousins are tremendous flirts (James 478). This is interesting because of Winterbournes belief that all American girls are flirts.Daisy did not help her case any of macrocosm the typical American flirt when she goes to Italy and meets many different men, including Giovanelli. If the Europeans have not met many Americans and the usually the ones that can afford to travel are rich, they can simply assume what America is by what they have seen.

Hero Essay -- essays research papers

As a person grows so do the things they hold dear tothemselves and the things they look up to. Heroes takemany forms when we are children, from the comic adjudgesuperhero to the imaginary friend. As we grow fromchildren to young adults our heroes change to those moretangible, movie stars or athletes. When we reachadulthood, the definition of hero becomes clear and ourheroes become those that we love and faecal matter look up to. Ittook me a while to realize it but my hero is an 83 year oldwoman.In 1986, at the ripe age of 6, I was given the news that abig storm was coming. As a child the news of a big stormfrightened me, I was paralytical by the fear of being struckby lightning. The sky became unsettled, a shade of gray thatleft even the brightest spirit longing. The rains came hardand fast, the thunder and lightning on with it. Shortlyafter the wind began to pick up. I had seen The Wizard ofOz and became extremely worried that our entireapartment building would be ripped from t he foundationand taken to some(prenominal) far off world. At the pinnacle of thestorm there was a knock at the door. Of course I didnthear the knock because its hard to hear when you haveyour ears plugged so as to avoid the thunder. It was AuntieLou, everyones favorite babysitter. With rain cap on herhead and umbrella in hand, she had braved the storm tocome visit my sister and I. With a joyful look on her faceLou asks if anyone wanted to go for a walk. Had anyoneels...

Maxine Hong Kingstons No Name Woman Essay examples -- Chinese Society

Maxine Hong Kingstons No Name WomanA highly untrue text whose non-fiction label gives the appearance of being an actual representation of Asian American experience in the broader public sphere. (Gloria Chun, The High Note)Such a disparaging remark about the misleading nature of Maxine Hong Kingstons The Woman Warrior has been readily refuted, notably by Leilani Nishime, who proposes in her essay Engendering Genre... that it is a text that transcends genre curb it challenges traditional definitions of genre and demands redefinitions. Whatever the case, No Name Woman (NNW) is remarkable in the way the reader is given a candid social interpretation in the guise of an intriguing tale of scandal and oppression. In a vivid representation of traditional Chinese society, Kingston artfully manipulates perspective, or more than aptly character drop (Chatman, Reading Narrative Fiction 130), to reflect the culture of an entire society in the vicissitudes of one familys life.The opening scen e itself suggests the twist of the entire story we are immediately presented with a tragic story-in-a-story, or framed-narrative (Chatman, 97), of the narrators adulterous aunt. Somehow, the events viewed in retrospect through the eyes of the narrators traditional, conservative mother seem skewed and moralistic, rendered with an objective, instructive voice which complements the primary narrators didactic tones as she takes over the discussion from her mother following the opening tale. A little later on, the filter switches almost seamlessly over to that of the aunt, in a radically different retelling of her tale by the (primary) narrator (14). Such smooth filter-character transitions occur frequently throughout the text... ...le viewpoints, co-occur timelines and a dominating, though largely implied narrators (possibly authors) slant work together to present Kingstons unique view of gender roles and their assimilation into Chinese-American culture a far-reaching yet cozy proj ection of her history, society and self.BibliographyChatman, Seymour. Story and Discourse Narrative Structure in Fiction and Film. Ithaca Cornell UP, 1980.Reading Narrative Fiction. Ed. Seymour Chatman. New York Macmillan, 1993.Chun, Gloria. The High Note of the Barbarian reed Pipe Maxine Hong Kingston. Journal of Ethnic Studies 19.3 (Fall 1991) 85-95.Kingston, Maxine Hong. The Woman Warrior Memoirs Of A Girlhood Among Ghosts. London Picador, 1981.Nishime, LeiLani. Engendering genre gender and nationalism in China Men and The Woman Warrior. MELUS20.1 (Spring 95) 67-85.

The Doryphoros

Can you hear it, the mumbles of children everywhere at the just the mention of year a rhythm method instruct, while the p argonnts of these kids start to jump for joy. Would a year obese school year help not only our nation but okays concerns about school performance? It is this simple question that starts the logical argument and battle of the school year. Should we or should we not afford longer school sidereal days or just go for the gold to say and make school a year round institution. There are many who argue for year round school. They believe that more is always better. United recounts President Barack Obama is among them. The ch everyenges of the hot century demands more time in the classroom. he stated. I for one think that more hours would not only help American but Oklahoma schools as well. We founder all been there, coming in from a long summer break when out of the blue a teacher ask the dreaded question, do you remember how to work this problem? I can still s ee my blank stare at the chalk board wondering who is termination to save me. Shorter summer breaks means students are less(prenominal) likely to incur learning loss, and it may decrease the number of students being sent to remedial classes or to tutoring for help.Oklahomas kids are falling below average in science and math. We say that some kids just dont test well, but it is not the case. The long summer breaks mean less time in the class room to keep their heads in the game. Without a long summer break that leaves less young minds in summer school and more time in the classroom and where the action is. School systems that are al train year round have an advantage over the other states that are not. This would provide Oklahoma children with the ability to have a more global educational experience.Countries like Japan, China, and Korea already have this system in effect. Their children test high-pitcheder, have a more developed level of learning, and they graduate College at a hi gher rate. The average test rafts for U. S 4th grader in math was (539), whereas Chinas average was well into the (800). They test better due to them retaining the knowledge learned during the year and age before. Students who test lower cost not only time but money to be spent on the longer educational process. We should not boldness at it as if it should happen but as in when to start.Before you think man is this person crazy, what about all the vacation plans we made during the summer. With the year round school program it will be easier to schedule family vacations and it will give students opportunity to rest their brain more frequently. It will excessively help burn down down the sine qua non for these bright minds of our future to need the re-teaching of skills already learned. Allowing teachers to use classroom time more efficiently not only benefits the teachers but the kids as well. They will be learning more and keeping up with the rest of the world.We fail to reali ze our children are crying out for help. When we have seniors leaving high school with only the reading skill of a 5th grader can we say that as citizens of Oklahoma we did our best to help them achieve their best? I for one believe it is time for us to stand up and say no our children need and deserve more. A family with both mother and father working, that leaves who to sustentation for the kids. Child care is expensive costing more during the summer break. Parents who are just making end meat to supply the house hold with plenteous to just get by would have more room to breathe.Families would be able to save as much as $750 per month. Families struggle pay the bills, limit food on the table, and supply kids with clothing, why add another expense on the already tight budget. With all that being said there are some who believe that year round school would be more of a burdened than a source of help. The budget for food and other bills also raise a question with them. They even g o to state that budgets and staffing issues simply may not allow for extended school programs to happen. They say that school maintenance, day to day upkeep and the utilities do not justify the means.You may even hear that students who have difficulty with attention, due to disability are not ready to attend longer periods of time and that it will create some disorder in the classroom. Many budgets and staffing issues have been brought forward as well. How are we to pay equal teachers the competitive way and it is hard to keep them as well. With all this information being said I for still believe that the pros out way the cons. We need to build a better foundation and it all starts in the classroom. Without the proper education our kids will not secede in the world.We as Oklahomas should care more about the education we are sending these children out with than the dollar amount. So as we sit down to listen to the children as they are against this we need to ask do they really know what is good for them. As adults and Oklahomans it is our job to ensure the children grow up with the knowledge need to advance in life. Without the proper education we are saying that we as parents, educators, and adults do not care about the education of our next president, teachers, doctors etc. It is time to take a stand and say yes our education system in Oklahoma needs a change and to place it into action. Before you decide look at the statics of all the other countries that go all year round. There are fewer drop outs, more college graduates and higher achievement in life. We all just demand our children to be the best they can be and that starts in the classroom. Works Cited CNN. Obama wants to overhaul education from cradle to career CNN. com. CNN. com Breaking News, U. S. , World, Weather, Entertainment & Video News.Kristi Keck, 10 Mar. 2009. Web. 20 Nov. 2012. . profuse Facts. National Center for Education Statistics (NCES) Home Page, a part of the U. S. Department of Education. The National Center for Education Statistics, n. d. Web. 20 Nov. 2012. . Oklahoma. Oklahoma City Oklahoma State Dept. of Education, 198. Print. Williams, Mary E.. Education opposing viewpoints. San Diego, Calif. Greenhaven Press, 2000. Print.

Internet Marketing Assignment Essay

E-Commerce describes any descent to consumer transactions that take place dowerly or plainly when online and is not limited to the purchase of animal(prenominal) harvests from a weathervane point although that does make up a key comp unmatchablent of to a spectaculargonr extent or less e-commerce coursees. Some services or yields be sold purely online while early(a) companies whitethorn have sensual stores or headquarters in playition to their online presence.E-Business describes any business to business transactions that take place online. For modelling a Web Design go with often doesnt cope reapings leasely to consumers, but instead make waters web posts as a service for other companies, which allow for in turn be personad to carry on products or services to consumers.The internet has revolutionised the track companies do business. The shift in the way the great unwashed shop has had a big impact on both the micro environments the individual companies an d their direct stakeholders and the macro environment politics, economy and society as a whole. The death of the amply street has been an obvious effect of these changes with many stores shutting down.Those who fail to keep up with these changes exit be more than believably to odour the negative consequences as was the case with HMV and Blockbuster, who were forced into administration as competing online services took all over their tradeplace sh be.For those who do keep up how invariably, business is booming. iTunes, Amazon and Netflix be Blockbusters and HMVs online equivalents and e very(prenominal) three have billions of users from all around the globe.While the amount of jobs available in retail positions has been on a steady turn down over recent years the demand for skilled computeers in the IT sector is bigger than ever so much so that there is a dearth of slewdidates and many roles go unfilled. A report issued by the government regarding the UK cyber secur ity strategy mellowlighted that the current and future ICT and cyber security skills gap was a key altercate in implementing the strategy. (National Audit Office, 2013)To address this problem the education system needed to be changed, as of 2014 children as young as 5 volition be learning advanced computing as part of the curriculum. Higher Education institutes go out likewise app bent have to reassess their course material to keep back the new generation of students who will be leaving school with more in depth k straightwayledge of computer systems and package development.Consumers gain many benefits from e-commerce, they now have the choice of shop from an almost unlimited choice of companies from all around the world. Comparing harms and finding bulge what other clients thought of a product is withal made much easier by the internet.The change in peoples shopping habits has changed the way companies advertise, huge market bud pass aways for prime- mature TV commercia ls atomic number 18 no longer the sole(prenominal) way to pop off noticed and the potential audience is now global.Elements of mesh MarketingTraditional styles of publicise such as TV, newspapers, magazines, billboards etc are based on an interruption model. A denominate is interrupted by TV advert music is interrupted by a radio advert the flow of an word is interrupted by a magazine article, etc. This style of publicise persisted and close up exists today in many places but more and more companies are realising that demanding a clients attention in this way online does not yield good results. Some elements of internet marketing are examined below.Search Engines fundamental search results account for a signifi give the bounce buoyt percentage of internet traffic. (The actual number is hard to mea sure for reasons discussed in the Internet Marketing Tools section on page 11). Regardless of the specifics it is enormously accepted that organic search results are where a hu ge amount of a web turn ups visitors come from. Search Engine optimisation is therefore a vital part of a marketing strategy. gainful advertise through search engines may also be considered for extra image but is no substitute for a properly designed site structure and key word rich, timbre capacity for search engine robots to c in the rawl. much good practices for SEO also embody good practices for UX design and accessibility humans and robots alike prefer sites that are easy to navigate and have well-structured content that makes use of headings and sections to make it easy to read as well as alt tags on all images that give a clear description of what that image depicts with informal and external links within the content when the context is relevant.In the early days of search engines keywords were all that mattered, so it was easy to rank high on Google simply by stuffing as many keywords into the headers meta-tag as possible. Key word meta-tags are now obsolete and searc h engines have become much more sophisticated. (Google, 2011) As well ascrawling site structure and content to determine the quality of a page search-bots also judge the honor of a page. They do this by keeping track of how many external sources link to it at first, this encouraged link farms (a company would pay for a web traffic boosting service, which would churn expose their sites URL over a network of dummy sites set up purely for the purpose of creating links) as search engines evolved this method is no longer as effective.Google now has algorithms that also measure the integrity of the sites that the links come from to put up users with more relevant results. be high on Google for certain keywords is a long process, a new website has to build up a reputation, get their content shared and linked by others in an organic way by having an article shared on social media for typesetters case not through a link farm. Google strives for excellence by constantly improving its algorithms, they lack to offer their visitors relevant search results so people continue to use their service and marketing strategies have to adapt if they penury to keep up.Organic search results are a perfect example of marketing that doesnt feel like marketing to potential customers. They are development search engines to find something specific the hard work has been d unitary for you, they already want to buy something or have some sort of problem single- encephaloned and if good practices for SEO have been implemented theres no reason a website they find through Google would be irrelevant and not what theyre smell for for, Googles algorithms make sure of that and there are no shortcuts or cheats to trick them. A site filled with links and crammed with keywords for the sole purpose of get more people to visit your website achieves nothing, if they click on it and it isnt relevant to what theyre looking for they wint on the nose buy your product or service anyway, t hey will leave. The amount of time people spend on a website and the actions they take there (signing up for a newssheet, making a purchase, etc) is all tracked by Google and used as part of the algorithms to determine the quality and integrity of a website.Banner AdsBanner Advertisements are based on the unspotted interruption model and thevast majority of internet users dont like them and a huge percentage use software to block them completely. This has been resolute multiple times over the years by a number of different researchers. One cogitation conducted by the Norman Neilson Group, experts in Usability Heuristics, be that most users will completely ignore anything that looks like an advert even when its not and even when it provides them with the nurture they are looking for.In one study participants were asked to find the population of the United States using the U.S Census Bureau website which was presented in magnanimous red numbers on the make up hand side of th e kinfolk page. 86% of users ignored it because it looked like an advert, it was bold and placed in the location that adverts are traditionally placed so was disregarded, despite containing the exact information they were looking for. The pie chart shows an overall representation of the behaviour exhibited by users on the site.In a different study eye tracking software and real time observation was used to measure exactly where people look on a website and how they interact with its various elements. In summary the study found that Users rarely look at display advertisements on websites. Of the 4 design elements that do attract a few ad fixations, one is unethical and slenderizes the value of advertising networks. (Nielsen, 2007) The four design elements in question that users have been found to give their attention are text, faces, cleavage/other body parts (sex sells still rings true for internet marketing) and obnoxious, intruding banner advertisements.Banners that sit and do nothing are considered a more ethical way of advertising, unfortunately studies show that ones that make sounds, pop up into the users line of sight or are animated attract more attention. However, just because a person is more probable to look at an obnoxious ad, that doesnt mean they will click on it and be prepared to hand over payment details. I feel Banner Blindness should be taken more seriously than it currently is and companies need to find alternative methods of advertising, as this form has been proven to be ineffective for well over a decade now. (The same study with the same findings was first conducted by the NN groupin 1997.) Social MediaWebsites such as Facebook, Twitter, Instagram, etc are no longer just the domain of a young tech-savvy audience. Data collected from a survey conducted by Princeton Survey Research Associates International found that Social Media usage has profitd by 800% since 2005. In contrast, TV viewership has decreased by 50% in the same time f rame. The graph below shows the findings, at sea down by ageSocial media marketing can connect businesses with millions of potential customers. Not further that, it can be done for free foreign television and other traditional methods of advertising that require a substantial investment up front with virtually no guarantee of a return. Paid advertising on Social Media can also be tailored to fag a specific audience. The ads can be set up to unaccompanied display to those who will be the most potential to click on it. A bar advertising for freshers week for example could target their ads at students who were over 18 and living in the local theatre.Strategic ContentThe use of strategic content ties in with SEO and Social Media marketing it involves creating content (as a blog for example) that is useful or interesting in some way (as well as relevant to the business) to encourage visitors to come to a website. From an SEO rack this will make the site rich with content, keywords and links which can result in higher rankings on search engines which means visitors are more likely to find your website. For example a company specialising in web design may have a design and technology blog providing expert information and up to date news on technology, or perhaps a section featuring tutorials and templates. Providing free content thats confusable to what youre assay to sell can calculate counter intuitive but it helps cultivate self-assurance, it provides evidence that the company knows what its talking more or less and gives potential customers an overview of how things are done. Content can be shared around social media, and if its interesting or informative people may share it with theirfriends which results in more exposure.PartnershipsForming mutually near deals with other companies and cross promoting each other can widen the audience they both reach. Youtube and Twitch for example are used as platforms for gamers and game publishers to work togethe r publishers provide high influence content creators with early access to games, which they broadcast to all their fans. The content creators gain more views and in return more people get to hear near the game and see how it plays making them more likely to buy it. This kind of promotion doesnt cost all party any money but is beneficial and profitable for everyone involved.All of these elements (and others) tailored to fit the needs of the company combine to create whats commonly referred to among marketing professionals as The Marketing Mix.The Marketing MixThe Marketing Mix a phrase first used by Neil Borden in his paper The pattern of the Marketing Mix has become a well-known term for describing the strategies formulated to advertise services and products. One of the most widely used marketing salmagundi paradigms is The Four Ps proposed by E J McCarthy in 1964. The Four Ps areProductWhether it be a tangible item or a service, first and foremost you need something to sell. What do customers want to buy? What features does your product or service need to fulfil the needs of your potential customers? step to the foreIn the past, brick and mortar stores and catalogues were the only two optionsto consider, the internet has made a global market much easier to reach but has also made the market much more competitive. Companies need to consider where customers might look for their product. Is a physical location required or can the business exist solely online? The pros and cons of each would need to be considered, for example a pure start-up clothing store would be competing with huge corporations such as Primark, Debenhams, etc while paying for pricy running costs of a brick store, stock storage and paying for staff wages.Online, that same start-up company would still be competing with those same corporations as on the high street, plus a huge other array of smaller or medium sized online outlets. However the running costs and risk of exposures of an on line-only start-up are minimal. A company can exist solely as a part of a larger organisation such as Ebay or Etsy many who start out this way and find success then film to invest in their own website for selling their products without the middle man. Some then may also go on to open high-street stores, for example Simple Be existed as a purely online business at first before investing in physical stores which have an advantage over online only clothing stores as customers can try things on and wont have to worry about complicated returns procedures.PriceFinding the near price for a product or service is a balancing act. Price too high for your target market and nobody will buy. Pricing too low not only means lower profit margins but can also label your product as cheap which may not be an image the company wants to convey. Apple are a perfect example of hitting the perfect price to quality ratio for their products target market. Apple products are hugely popular despite being co mparable in technical specifications to other, lower priced competing devices.Ken Segall, Apples source marketing executive, said himself that Apple doesnt do cheap stating in his blog that Apple makes products for people who care about design, simplicity, quality and a great experience and are willing to pay more for these things. For Apple to compromise in any of these areas would be a violation of the Prime Directive. (Segall, 2014) Apple products are desirable because theyre seen by their fans as the most prestigious and high quality brand, this image would be diminished if the products werecheaper as was demonstrated by the comparatively low sales of the iPhone 5C which was made of plastic and lower in price than other Apple devices (Though still much more expensive than competing brands).PromotionA great product wont sell if nobody knows about it, but similarly a terrible product wont sell well no matter how much time and money goes into advertising. The point of advertising is to convinced potential customers that your product or service will add value to their life in some way thats relative to the price they would pay for it.This model can be applied to a wide range of services and products as it is non-specific and can easily be tailored to fit the needs of the business using it. It all boils down to putting the right product in the right place at the right price.Several alternatives and additions have been suggested by marketing experts and academics alike in the interest of creating a marketing mix thats more relevant in an industry that has changed in ways nobody could have predicted. When the 4Ps were first introduced in the 60s the internet as we know it today did not exist so its reasonable to say new strategies and updated methodologies are required.Some additions that have been suggested admit people encouraging good customer service and a good working environment for employees. Process looking at ways to streamline and reduce costs in b oth producing the product and how the business is run. Physical Evidence Could be in the form of endorsements, customer testimonials and feedback or any awards the company may have achieved. Another popular paradigm that evolved from the original 4Ps is the Four Cs model proposed by R.F. Lauterborn in 1993.Customer/ClientsThe customers are the impetuous force behind any business, so an organisationshould ask themselves what they can do for their customers what needs and wants to they have and how can you help?CostHow much will it cost the customers, are they getting good value? If your product is more expensive than competitors, why? Does it offer superior quality? If its cheaper, again customers will want to know why, will they be compromising on quality? Or does the business create lower costs by streamlining internal processes and transit the savings on to the consumer?ConveniencePeople buy things that they believe will make their lives easier or enhance it in some way and w hen they want something they want it to be easy to find and guileless to purchase. For example a clean, uncluttered website that makes finding and buying products easy will tend to sell more than one with confusing navigation and a lengthy arrest process.CommunicationAll promotion and advertising is a way of communicating with customers, a way to get your message and brand out into the world and let people know what your product is and why people should buy it. Companies who stay engaged with their customers cultivate trust and loyalty which earns them repeat business and recommendations.This model is essentially the same as the original version but is designed to encourage organisations to look at things from the customers point of view.thither are merits to both sides of the debate over whether the 4Ps need revamping. On the one hand the original is broad bountiful for marketing executives to use as a very rough guide to shaping their own unique strategy. On the other hand in a n ever changing industry improvements on old practices is a good thing how can the world evolve if change is notembraced? Doing things simply because thats the way they have always been done may cause a company to stagnate and lose market share for not being innovative enough.I would like to propose my own take on the marketing mix, the 4Es modelExcellenceNo matter the product or service, striving to be the dress hat at what you do is a good goal to aim for. This is more easily achieved if a business focuses on one grouchy area rather becoming a jack of all trades and a master of none. Take for example the gaming company Mojang, who were recently purchased by Microsoft for $2.5billion. They developed one game Minecraft and they did it so well that it became more than just a innocent browser game. Its now an integral part of pop culture for this generations gamers with a huge diverse community thats still growing 5 years on.Similarly, Facebook bought Instagram for $1billion aft er it dominated the mobile photo sharing market and WhatsApp for a staggering $19billion a undecomposable messaging service that took off in popularity and quickly overtook market share from the big players like Microsoft and Google. (CNN Money, 2014) Facebook itself started as a simple project and is now one of the most powerful corporations in the world buying off any competitors is one way to keep that lead. A simple concept executed well can change the world.EngagementSocial media and the internet in general have made communicating with customers easier than ever before. The best way to figure out what consumers want is to ask them. A business selling intellectual nourishment products for example could engage with their customers by making a venture on social media asking what different flavours they would like to see. This not only gives the company a firm estimate of how popular a new product would be, it also generates buzz and makes the customers feel more involved in the process making them more likely to actually buy said product when its released.Creating quality, relevant content for a website perhaps in the form of a blog givescustomers a reason to regularly visit a website. Using a food company as an example again, they could have a recipe section on their website. Maybe even a community section where others could grade and share their own recipes. If these recipes are good quality it can lead to people thinking If the free recipes are this good, just imagine how great the food they sell will be turning casual visitors into paying customers.EaseAllow potential customers to make informed decisions by providing them with information about whats on offer in a way thats easy to belowstand and easy to access similarly ensure to make the process of handing over their money once theyve decided to buy quick and easy. With an uncountable number of websites in existence a potential customer can be disjointed very easily if they cant find what theyre looking for or find any part of the process difficult they will simply go elsewhere.EconomyFinding the right price for a product or service can still be as tricky today as its always been with one exception information on competitors and target markets is readily available. Even in a niche market there are likely to be some(prenominal) competitors operating at varying scales of price and quality. The goal is not necessarily to undercut everybody and become the cheapest but to find the right balance of cost and quality most people are happy to pay a little bit more for a higher quality product as long as they can justify that it will be worth the investment. Similarly there are many people who will buy the cheapest option available regardless of quality. Establishing a target market and researching purchasing habits can give a company a good idea of where to price themselves to be competitive and profitable. An expensive product can still be considered economical if its b enefits are proportionate to its cost.In the end, any model is only as good as the implementation. Knowing the concepts behind a good marketing strategy isnt the same as having theskills to plan, implement and maintain them. Internet marketing campaigns take time. It takes time to gain enough followers on social media to start fully engaging with a target market it takes time to create a catalogue of high quality strategic content and it takes time to build up consumer trust. Internet marketing isnt as simple as making a Facebook page and uploading the company logo the internet is an interactive medium. Its not a billboard, its more a large ongoing focus group.Internet Marketing ToolsOne of the biggest advantages internet marketing has over traditional marketing is the fact the effectiveness of a campaign can be more accurately measured and analysed. Television adverts are measured in terms of how many people have viewed it beyond that its loosely guesswork its very difficult to m easure how many people saw a television advert and then went on to perform the sought after action (such as go to a store and buy a product, or make a phone call to enquire about a service). With internet marketing everything that happens as the result of a campaign can be tracked every step of the way.An email marketing campaign for example can be tracked to see how many people opened the email, how many then visited the website (known as the click through rate) from there it can also track what the visitor did while they were on the website. How much time they spent there, which pages they visited, whether or not they purchased something or if they abandoned their cart in the process of trying to make a purchase. Other details such as which device the customer was using, their location, age and previous browsing habits may also be tracked.making use of tools such as Google Analytics can show at a glance the raw data related to any aspect of a visitors habits. There are many oth er tools on the market but Google Analytics is the most widely used and it integrates well with SEO Google have built up a whale network of partners and billions of websites have tracking codes. Individual companies can access their own data to analyse but Google has access to everything and have builtup a database of browsing habit data they use to improve their algorithms as well as sell to third parties (such as Facebook). This creates a constant feedback loop for everyone involved.This raw data however, is fairly useless if a company does not know how to analyse it and make use of the information. Some raw data has obvious implications for example if a company finds that the majority of visitors are using a mobile device and their site is not fully accessible on mobile, they should look into optimising their site for mobile users to accommodate the needs of their customers.Other times the data is only the starting point, it must be analysed before it becomes useful informati on that can be applied in a practical way. Tracking tools can give declarations to the questions how, when and where with a high degree of accuracy. Who? can be answered to a point, the approximate age of visitors can be tracked, as can their previous browsing habits which may give some insight into their likes and needs. The one question raw data cannot answer is Why? Why do visitors behave the way they do? Why do some e-commerce shoppers add items to a cart and then abandon it during the cheque process? Why was the click through rate low/high for a particular campaign?Surveys and social media can be used as tools for getting answers to these questions. Once the quantitative data from tracking tools have provided a starting point, specific questions can be posed to collect qualitative data. in concert they can give a company a lot of valuable information to help them improve future campaigns and the way they do business in general. Facebook has its own analytics tools called Fac ebook Insights it works in a similar way to Google Analytics but is more focused around Facebook pages and ads. Facebook insights shows how many people saw a particular invest (reach), how many responded to the post (engagement), and other information such as visitors ages and interests based on what other pages they have liked on Facebook.Facebook Insights can be used to determine which posts get the most likes andshares, which lets companies know what their audience is likely to respond to so they can tailor future posts accordingly. It can also provide information about when visitors engage with the page so future posts can be scheduled to post at a time when the highest reach is likely to be achieved.Combined with the data from Google analytics social media marketing campaigns and posts can be tracked down to the fine details. If these posts lead to strategic content tracking can be broken down into stages to measure the quality of a websites content.Many websites use this st rategy, Cracked being one of them. Cracked are an entertainment website who post funny/interesting articles, columns, videos and podcasts. When a new piece of content is posted, their social media team make posts to advertise it to followers. Facebook Insights will provide the tracking information about reach, likes and engagement and Google Analytics takes over once visitors have clicked through. Cracked split up their articles into several pages they could easily fit the content onto a single page so why split it up?One reason is usability, pages load quicker with less content on and readers are less likely to feel overwhelmed by a huge wall of text than they are several manageable chunks.Another reason is SEO the more pages and links robots have to crawl, the higher the site is likely to rank on search engine results. Instead of one page per article related to certain keywords there are 2-4 pages per article.Finally, splitting articles up into several pages allows tracking an alytics to be performed in stages. How many people got to the end of the first page and deemed the content interesting enough to click on the read more link? How many read the whole thing? How many dropped out and where did they tend to do it?This can help determine weak spots in content and the company can thenformulate a plan to improve the situation. It can also be used to further engage visitors who seem to be enjoying the content the final page of an article could for example act as a trigger for a pop-up box that prompts to visitor to sign up for a newsletter. If a visitor has enjoyed an article its relatively safe to assume they would like to see more the same is not true for a visitor who has only just landed on the home page. They havent read anything yet, why would they want to sign up for a newsletter?As mentioned in a previous section, tracking data does have its limitations that marketers have to be aware of to properly interpret the data their tools produce. Specific ally direct traffic can be difficult to differentiate from all other types of traffic. This makes analysing the effectiveness of marketing campaigns less straight forward than it seems. In a nutshell, whenever a referrer is not passed traffic is marked as direct.What this means is a glance at an analytics report may suggest that 50% of a sites traffic is direct, convey the visitor typed the URL directly into their browser. The report could for example state organic search accounted for 40% and advertisements 10%.If a company is putting significant resources into advertising and seeing those kinds of numbers they may decide it isnt worth it and seek to make changes. While in reality direct traffic may only account for 20% while ads account for 30%, making the cost per conversion rate much more favourable.There are a muckle of reasons a referrer may not be passed to the tracking software that results in traffic being incorrectly marked as direct. For example many people make use of ad blocking software that often have clauses that allow for non-intrusive advertising. While users of this software can see and click on non-intrusive ads, the software blocks the server response required to pass the referral to the tracking software. Many browsers now offer a do not track option to offer additive privacy to users, turning on this setting also blocks tracking requests. Some people may perform a search for something or click on an advertisement but not make a purchase right at that moment and instead choose to come back later bytyping in the URL directly so their visit and subsequent purchase is marked as direct when it was really the result of a campaign.As more users become increasingly concerned with privacy tracking and tailored advertising becomes more difficult. Making use of marketing tools makes the process easier but they are still only tools their usefulness is determined by the skill of the person utilising them.Interactive Order ProcessingOrder trea t is obviously an important part of e-commerce, an online catalogue isnt much use if people cant actually purchase anything. As mentioned in previous sections, the process of placing an order should be made as easy as possible for the customers.Once a customer has decided they would like to hand over some money a company should not distract them in any way. Some companies at this point might be tempted to upsell, cross promote or place advertising on the checkout pages but in almost all situations this is a mistake. If the customer gets annoyed at the ads they will leave. If they cant figure out how to continue with the checkout process because the design is cluttered or otherwise hard to use they will leave. If they dont feel confident about the legitimacy of the company or doubt the security of the checkout process they will leave.Upselling attempts should be handled carefully. Bombard customers will too many options and they may get distracted by browsing, decide not to check ou t and instead leave it for later they may not come back. Relevant promotions should be advertize at this point or ideally added to the cart automatically. For example if orders over a certain amount receive free shipping this should be prominently displayed within the cart and applied automatically when the threshold is reached customers like to feel like theyre getting good value so if they see it will only take them a small amount extra to receive free shipping they may decide to add a few more items.Argos successfully uses this technique every year during the build up to Christmas they offer a 5 voucher for anyone consumption over 50 and 10 for anyone spending over 100. This promotion is prominently displayed all over their website, catalogues and physical stores. Rather than offering a discount on the current purchase, they encourage repeat business by offering money off the next purchase. This has a twofold effect customers will buy a little more than they planned in ord er to get the voucher and then spend even more after that to use said voucher (not many items can be bought for under 5 or 10 and no change is issued to further encourage customers to use their voucher in full and pay a little extra on top rather than waste any of it).If adding additional items can be done without the customer leaving the checkout this will further increase the success of upselling attempts. Both Dominos and Asda integrate upselling into the checkout process. Dominos uses a sidebar next to the main checkout area displaying a selection of small items (sides, desserts, drinks) with a small discount applied visitors can click add to order and the total is updated on the page without taking them elsewhere. Asda displays a selection of items that the customer has previously ordered, but are not currently in the cart with the heading Have you forgotten anything? This can be helpful to the customer because they may have indeed forgotten something, and Asda in return make additional sales.Businesses can track the behaviour of their customers and analytics tools can be used to determine if a checkout design is working.The tale of The $300 Million Button published in Luke Wroblewskis book Web Form Design Filling in the Blanks contributed by Jared M. Spool is an excellent example of just how important the design of the checkout process is.The piece describes a company who decided to examine their checkout process which featured a login and registration screen after customers clickedcheckout. Their designers reasoned that making registration non-optional would encourage repeat business and customers wouldnt mind logging in to take advantage of quicker checkouts in the future.Spool was called in to analyse the checkout design his team put together a focus group, gave them all a budget and a shopping list and asked them to checkout from the site. Upon being presented with the login form many participants were not sure if they had used the site before and attempted many unsuccessful logins before clicking the Forgot Password? button. Many times this was unsuccessful as they couldnt remember which email address they used. Others who were sure they had not previously registered were reluctant to do so. One shopper is quoted as saying Im not here to enter into a relationship. I just want to buy something. Many stated that they felt the company just wanted to use their details for spam and others were concerned about privacy.Upon examining tracking analytics for the site the team discovered that 45% of users had multiple registrations and over 160,000 Lost Password requests were being sent every day. 75% of these never returned to the site to complete the lost password process and ergo did not complete the checkout process.Spools team suggested the design was changed to make registration optional. The register button was changed to Continue with the message You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.This simple change resulted in the number of customers purchasing increasing by 45%. The extra purchases resulted in an extra $15 million in the first month and $300million after the first year.Businesses also need to take into consideration security when implementing an e-commerce system. A secure payment gateway must be used to make submitting customer financial and personal information safe. Similarly this data needsto be stored securely and kept up to date to follow with the Data Protection Act. Any company accepting card payments (not only online) must also comply with PCI-DSS (Payment Card Industry Data Security Standard).If a company does not comply with PCI and DPA standards they run the risk of customer details being leaked which could lead to fraud. This is obviously bad for the customers whose details get stolen but would also damage the reputation of th e company and destroy consumer trust as well as earn them huge fines from governing bodies.For small or start-up companies the cost, time and acquaintance required to set up and maintain a payment gateway may feel like too much. In that case there are 3rd party services such as PayPal and Google Checkout which can act as a middle man between the merchant and customer. The business doesnt have to worry about keeping customer details secure if they dont store them and instead allow PayPal or similar to handle it. There are fees involved that work on a percentage basis, the more you earn, the more you pay. Additional fees are also charged for withdrawals. PayPal in particular has become an internationally recognised brand and most shoppers are now happy to use them so a small company wont lose out on too many customers from not offering alternative payment options.Most third party payment processing companies offer a free (other than fees) service which hosts the shopping cart exter nal to the main e-commerce site and a premium subscription service which allows full integration of the shopping cart into the website.For minimal cost and effort a small company can use the externally hosted cart while bigger companies may choose to invest in a more seamless user experience for their customers.The web environment allows for scalability, businesses are free to start small with minimal risk and expand at their own pace.ReferencesCNN Money, 2014. Facebook buys WhatsApp for $19 billion. Online uncommitted at http//money.cnn.com/2014/02/19/technology/social/facebook-whatsapp/Google, 2011. Google does not use the keywords meta tag in web ranking. Online Available at http//googlewebmastercentral.blogspot.co.uk/2009/09/google-does-not-use-keywords-meta-tag.htmlMojang, 2014. Yes We Were Bought By Microsoft. OnlineAvailable at http//mojang.com/2014/09/yes-were-being-bought-by-microsoft/National Audit Office, 2013. The UK cyber security strategy Landscape review. Online Avai lable at http//www.nao.org.uk/report/the-uk-cyber-security-strategy-landscape-review/Nielsen, J., 2007. Banner Blindness sr. and New Findings. Online Available at http//www.nngroup.com/articles/banner-blindness-old-and-new-findings/Optimize Smart, n.d. Youre doing Google Analytics all wrong, heres why. Online Available at http//www.optimizesmart.com/google-analytics-wrong-why/Segall, K., 2014. Apples adventures in plastic. Online Available at http//kensegall.com/2014/02/apples-adventures-in-plastic/Figure 1 How users interacted with the Population Finder4Available at http//www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored JAKOB NIELSEN September 4, 2007Figure 2 Social Media Useage over time, broken down by age5 Available at http//www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-networking-site-users/72% of Online Adults are Social Networking Site UsersOANNA BRENNER, AARON SMITH August 5, 2013

Chpl 500 Writing Assigment 1

LIBERTY UNIVERSITY WRITING ASSIGMENT ONE a RESEARCH idea sUBMITTED TO Dr. Charlie Davidson iN PARTIAL FULFILMENT oF THE REQUIREMENTS chpl five hundred lIBERTY Baptist THEOLOGICAL SEMINARY BY wILLIAM nESTOR LAGRANGE GA March 24, 2013 When we think of a chaplain we think in of those who collapse in the military providing spiritual comfort to soldiers hospital. This social occasion of spiritual leader can be traced back to the Roman imperial level where the Roman emperor was not just in charge sentiment the empire but also was in charge of the state religion.Since the emperor was peak of the state religion he was known as the pontifex maximus and it was his job to uphold the pax deorum (peace of the gods) to ensure welfare of the state. Those who served in Roman army religion were important, in e real camp there was a shrine called aedes signorum which was fold up at the headquarters. Within military there were personal that held different religious responsibilities such(prenom inal) as victimarius and turarius who were the incense keepers. It was not until the fourth century when Christian clergy began to put out in the Roman army.The source that is often looked at about the use of Christian clerics comes from Eusebius of Caesarea. In his report Life of the emperor butterfly Constantine when he engaged in war he would make his tent in shape of a perform to have sacred edifice to worship God in which the priests and deacons would tin the service according to the law of the church. Other group soldiers that practice religion was the Barbarians who professed Arian from of Christianity and these soldiers were connect the Roman army and were the first examples of Christians clerics being disposed to an army unit.The Arian clerics would follow the barbarian armies for practical because when the armies would travel they could not find whatever Arian churches to meet the spiritual needs of the soldiers at the time. As stated sooner Christian clergy starte d to be used by the Roman army by Emperor Constantine who had vision of a cross which lead him to paint the symbol on his legionaries shield. This would also lead to other rituals to help Romans soldiers deterrent example they would eventually use Christian relics and litanies and on the sails of the ships they would paint pictures of the Virgin.As move from the Roman imperial period to the set Ages religious leaders took continue to maintain the moral of the men who were fighting and face imminent death. Chaplains gather their flock and provided liturgical services like penitential rites of purification and supplication because they believe war was the result of sin and the outcome was portend judgment. During the Crusades the fighters would fast three days and only take the Eucharist.They would bless the measurement of the forces and would lead the soldiers with a processional cross or a prized relic. Chaplains would provide spare blessings to provide protection on things li ke The Crusaders divine Lance because it was used a tool to communicate during chaos of combat. Just by looking at two different time periods religion was very important to people and the spiritual leaders had their hands full to maintain moral of people especially those who served in military units.They have to deal with focusing of war and the toll it would take on the soldiers, this is the same thing that modern chaplains or religious leaders deal with today and it is not an easy job. 1 . Doris L. Bergen, ed. , The Sword of the Lord Military Chaplains from the First to the Twenty-First Century (Notre Dame, Ind. University of Notre Dame Press, 2004), 29.Chpl 500 Writing Assigment 1LIBERTY UNIVERSITY WRITING ASSIGMENT ONE a RESEARCH paper sUBMITTED TO Dr. Charlie Davidson iN PARTIAL FULFILMENT oF THE REQUIREMENTS chpl 500 lIBERTY Baptist THEOLOGICAL SEMINARY BY wILLIAM nESTOR LAGRANGE GA March 24, 2013 When we think of a chaplain we think in of those who sever in the military providing spiritual comfort to soldiers hospital. This role of spiritual leader can be traced back to the Roman imperial period where the Roman emperor was not just in charge ruling the empire but also was in charge of the state religion.Since the emperor was head of the state religion he was known as the pontifex maximus and it was his job to maintain the pax deorum (peace of the gods) to ensure welfare of the state. Those who served in Roman army religion were important, in every camp there was a shrine called aedes signorum which was locate at the headquarters. Within military there were personal that held different religious responsibilities such as victimarius and turarius who were the incense keepers. It was not until the fourth century when Christian clergy began to emerge in the Roman army.The source that is often looked at about the use of Christian clerics comes from Eusebius of Caesarea. In his report Life of the Emperor Constantine when he engaged in war he would make hi s tent in shape of a church to have sacred edifice to worship God in which the priests and deacons would provide the service according to the law of the church. Other group soldiers that practice religion was the Barbarians who professed Arian from of Christianity and these soldiers were attached the Roman army and were the first examples of Christians clerics being attached to an army unit.The Arian clerics would follow the barbarian armies for practical because when the armies would travel they could not find any Arian churches to meet the spiritual needs of the soldiers at the time. As stated earlier Christian clergy started to be used by the Roman army by Emperor Constantine who had vision of a cross which lead him to paint the symbol on his legionaries shield. This would also lead to other rituals to help Romans soldiers moral they would eventually use Christian relics and litanies and on the sails of the ships they would paint pictures of the Virgin.As move from the Roman impe rial period to the Middle Ages religious leaders took continue to maintain the moral of the men who were fighting and facing imminent death. Chaplains gather their flock and provided liturgical services like penitential rites of purification and supplication because they believe war was the result of sin and the outcome was divine judgment. During the Crusades the fighters would fast three days and only take the Eucharist.They would bless the standard of the forces and would lead the soldiers with a processional cross or a prized relic. Chaplains would provide special blessings to provide protection on things like The Crusaders Holy Lance because it was used a tool to communicate during chaos of combat. Just by looking at two different time periods religion was very important to people and the spiritual leaders had their hands full to maintain moral of people especially those who served in military units.They have to deal with stress of war and the toll it would take on the soldiers , this is the same thing that modern chaplains or religious leaders deal with today and it is not an easy job. 1 . Doris L. Bergen, ed. , The Sword of the Lord Military Chaplains from the First to the Twenty-First Century (Notre Dame, Ind. University of Notre Dame Press, 2004), 29.

Jobs within the tourism industry Essay

IntroductionThe become and tourism sedulousness is one of the faster growing industries in the world with over 50,000 jobs being created e truly year. This shows due to amount of employment this trade has created by the year 2007 there go forth be an different 300,000 jobs created. The industry provides a wide flesh of employment both direct and indirect jobs which will cater for people of all ages, skills and abilities. The nature of the industry will fee-tail that many companies would need mental faculty over the high seasons known as seasonal or temporary staff. Some jobs can to a fault involve unsociable hours such as evenings or weekends. expire ServicesJobs on tap(predicate)Jobs deep down the travel services imply* Agency clerk* Tour Operator* reanimate Representative* Travel agency Manager* Administration* Reservation clerks etcJob interpretation and Working conditionsThe Representative is the primary source of help and information for guests, transaction with any immediate problems arising in resort such as accident or injury. The representative is responsible for welcoming guests and briefing them on the resort, ensuring the hosting in the chalets is of the highest quality, and will accompany passengers on the transfer coach between airport and resort. The working conditions ar often outdoor based travelling from airport to resort some(a)times many trips can be made within one day. They atomic number 18 expected to work 6 out of 7 days a week.Travel agents are the link between the client and tour operators. The travel agency clerk sells a diversity of products and holidays to cater for incoming, outbound and domestic tourists. The working conditions are very different to a resort representative because it is often office based (shop floor), staff are usually required to work on 9-5 including some weekends, similar to any other retail outlet.Skills and qualificationsThe skills and qualifications depend in the job and the level of employme nt. A resort representative employee is expected to remove at least one other spoken language i.e. French (depending on where the resort is based), good communication skills and must be over the age of 21.A travel agent is required good communication skills, ICT skills and literacy and numeracy skills can be useful.TransportationJobs lendableJobs in Transportation can be divided into three types these are land, air and sea. These jobs can include* Cabin attendant* Pilot* Air traffic control officer* Airport baggage handler* nag number one wood* Train driver etcJob Description and Working conditionsCabin attendants are responsible for the safety of passengers during flights, all aspects of the cabin management, the menu planning and catering, the organisation of captain meal-services as well as the comfort of V.I.P. passengers and their assistance before and after flights when necessary. The working conditions are mainly within the aircraft. They are expected to be extraneous f rom home for long periods of time and for unsociable hours, within a confined environment.Taxi drivers transport passengers to and from their homes, workplaces, and other locations. They also help tourists and other travellers get most(prenominal) in a new area. They drive cars licensed as a taxi to transport passengers for a fare that is calculated on a taximeter. Taxi drivers usually work shifts involving day, evening and weekend work usually unsociable hours, within a confined environment.Skills and qualificationsCabin attendants foreign languages, a pleasant appearance, customer service skills and communicational and organisational skills. Most air companies will only employee people over the age of 21.Taxi drivers need good communication skills, able to hang on calm at difficult times and a high level of driving skill.The skills and qualifications depend in the job and the level of employment.Accommodation and CateringJobs availableJobs within Accommodation and catering can be very vary from working away in a cruise ship to working with a local pub other jobs within the area can include* Receptionist* House keeper (manager)* Chef* Waiter* Hotel porter* Bar person etcJob Description and Working conditionsThe Housekeeping booster is responsible for the day-to-day operation of the Resorts Housekeeping Department. The essential duties include responsibility for the day-to-day cleaning of public areas and accommodation, laundry, bed linen, feasting linen and staff uniforms. Working conditions include working long, irregular unsociable hours and shift work.A job as a Bar person within a resort hotel may often involve waiting on tables, bar work and cleaning within the restaurant and bar. Duties may also include organising promotions and stock control. Hours are often unsociable on evening and weekends.Skills and qualificationsA housekeeping assistant should have a smart appearance, well spoken and have a pleasant character and must be able to work within a team.Minimum age of bar staff is 18 although most bars prefer 21+. Bar staff need Stamina, enthusiasm and be able to work within a team. Good communication skills are needed and customer service skills.The skills and qualifications depend in the job and the level of employmentTourist attractionsJobs availableJobs within tourist attractions can be varied depending on the type of attraction i.e. Natural (such as beaches) or purpose built (such as theme parks). Jobs within the area can include* advertizing staff* Catering staff* Tour guides* Retail assistant* Pool lifeguard* Cleaners etcJob Description and Working conditionsA job as a tour guide will involve directing a group of holidaymakers or day-trippers around an attraction or to a wide multifariousness of locations within the UK or overseas. They will act as a guide and ensure that the itinerary, facilities and services promised are provided. Tour guides work in all digest conditions. Tour guides may work regular or irregular hours depending on the organisation they are working for. The work is seasonal, this means that they will be very busy within the summertime it also means that there will be many non-permanent jobs.Lifeguards are responsible for the supervision of swimming and a variety of recreational activities. There are key Responsibilities in which a lifeguard will have to do for example preventing accidents, respond quickly to all want situations and to maintain cleanliness within the pool area. Pool supervisors and lifeguards may work indoors or outdoors, and conditions are usually wet and noisy. Pool supervisors and lifeguards usually work octette hours a day.Skills and qualificationsCustomer care skills are needed in all types of attraction employment this is generally because they are in contact with costumers all the time. The employee would also have a willingness to work long unsociable hours especially within the high season.The skills and qualifications depend in the job and the lev el of employment for example a GVQ in travel and tourism may be required in a higher level of employment.Tourism Support and Information PromotionJobs availableJobs within tourism support and information promotion include jobs within the RTB (regional tourist board), TIC (tourist information centres), and LA (local authorities) jobs within these areas can include* Information staff* Tourist information assistant* Standards officers* Administration staff* Marketing staff* Research officers etcJob Description and Working conditionsA Tourist information assistant is required to provide tourists within information about attractions etc within the area and promoting the area by giving tourists free leaflets on the attractions and facilities around the destination other responsibilities may include advising tourists about places of interest, providing directions, prices and opening times of facilities. And may often Book accommodation and tickets (e.g. theatre or football) for tourists. W orking condition are attitude based and often work with computers these are similar to any office work.Skills and qualificationsSkills and qualifications in which are needed to work within this section are ICT skills, merchandising and sales experience, customer care skills language qualifications may be required and an NVQ in travel services ad tour guides may also be required depending in the level of employment.

Analysis and Interpretation

impressionistic movement. He saw Claude Motets Impression, Sunrise exhibited in 1874, and stated it was a sketch or impression non finished flick. Short visible strokes argon the style included in Impressionism. This may include dots, commas, smears and/or blobs. Paintings in this style often show shadows and highlights in colourize. This style of loose brushwork gives an effect of spontaneity and effortlessness. Brief moments of life are shown in paints by Impressionism artists. (Art T. M. , 2000-2014). There was major political and hearty transition in central Europe that helped lead into theImpressionism period. This included the 19th Century industrial expansion. Farmers were forced to become paid labors in factories. Governments across Europe are exploring methods to sense of balance the polarities of social right and material progress. Churches were trying to use new scientific knowledge and social theory against the ancient scriptures. France was experiencing various go vernments and various forms of government uphill and succeeding another between the absolute monarchies that ends with Louis the XVI in 1789 (Hammerings, 1998).Among these turbulent years France saw lattice outcomes that range from reign Of terror, constitutional monarchy, a republic, a royal restoration and a socialist commune as well as the Napoleonic Empire. These artists came together due to the fact that they were dissatisfied with the Salon system. This was for doubled reasons. It included the type of art being sold and the structure for exhibiting and selling art. Paris become a city in which mass spending was a major activity. Stores with generous windows displays existed. Art exhibitions were becoming more widespread. Many people collected art in the same manor that the bought ewe clothes.Art was displayed in a trend that made people want to purchase it. It was the beginning of advertising. Magazines would display elegant women with the artwork. AY. later Historical Ar t Period Post Impressionism Roger Fry invented Post-Impressionism as he got ready for an exhibition at Grafton Gallery in London in 191 0 (Geris-Nisei, 2014). The show was called Meant and the Post-Impressionists (November 8, 1910-January 15, 191 1), a canny marketing ploy to pair a brand name (?dotard Meant) with younger French artists whose work was not well known on the other side of theEnglish Channel (Geris-Nisei, 2014). Vincent van Gogh, capital of Minnesota CZane, Paul Gauguin, George Serrate, Andre Derail, and other painters were included in the exhibition. Post Impressionists expanded Impressionism while not giving into its limitations. They persistently used vivid colors, thick application of paint, and real-life subjects. Post Impressionist artists were likely to emphasize geometric forms, to distort forms for expressive effect, and to use unnatural colors. With the use of vivid colors and forms, their art was characterized by visual and abstract tendencies (Gallery, 20 02-2013).The social and political proceedings in France during the sass were years of extremes. The French underwent rapid industrialization and economic growth. In the mid 1 8805 they were subject to the depression. They also had to gage mentally with its defeat by the Prussian in 1 870 (History, 1979-1980). Industrialization brought in capitalism to the society with materialism as the key point. Revolutionary painting techniques were used to attempt to outrage the art-loving public. AY. Relationship Impressionism and Post-Impressionism refers to an influential artistic movement.It was started by a group of artist that wanted to open paintings up to a divergent approach. The artists were also rejected by the art galleries at that cadence. I feel these artists were looking for a way to provide support for themselves at a time when Frances government was unstable. Both of these styles were able to let artists to open up in the type of paints that were completed. This allowed the n ext style of paintings to arise. AAA. Similarities and Differences Similarities between Impressionists and Post-Impressionists are they both obtain real-life subject, characteristic brushstrokes, thick layers of paint and vivid lord.The artists in both periods multi-colored landscapes and scenes of modern life (Online, 2007-2014). The Impressionist painted in the open air and used a palette of pure colors. The Impressionist painters were concerned With way that light or sunshine lights up the subject-matter. Paintings of this type were much quicker to be completed. The main going away between both styles is that Post-impressionism aimed to attain more form and structure, as well as more expression and emotion into their paintings. Post-Impressionists rejected Impressionisms concern with the spontaneous and representational endearing of light and color (Online, 2007-2014).Instead they placed more emphasis on more symbolic content, formal order and structure (Online, 2007-2014). P ost Impressionism artists did their paintings in an interior studio. They could take hours to complete a single painting. Baby. Explanation Nature painted in the terms of light and color were a style of Impressionism. Post impressionists painted with emotion, and intellect. They wanted to express their paintings beyond the appearance. There paintings stressed their personal view of the world. Post- impressionism artists used both color ND form to describe emotions.Post-Impressionists rejected Impressionisms shoe collar with the unprompted and naturalistic rendering of light and color. Post Impressionists favor a prominence on more symbolic content, formal order and structure. They also believed that color could be impartial from form and composition and an exciting bearer Of meaning (Online, 2007-2014). AY Comparison of Works have chosen two paintings to compare The White brace by John Henry Attachment and Traces on Water by Claudia Presence. I personally really like both of thes e paintings. They both contain bodies of piddle. Would take the second selection if had to chose one. Eke the vivid colors and the deepness of the water. The second painting is of a body of water that I would like to see in nature. It looks beautiful and peaceful. The White Bridge by John Henry Attachment (Attachment). The White Bridge scene captures the blossoming of spring. It has loosely feathery brushstrokes of green and rich brown colors. The painting shows the peacefulness of the water. The bridge crosses over a body of water that has a reflective surface. The white bridge stands out in contrast to the rest of the painting. The bridge was painted in light airy tokes. Would like to think there may have been trees close by. Chicago, 2000, p. 94). Traces on Water by Claudia Presence (Presence). The water shown here is the main element in the forecast. Water is a basic element of survival. The dark blue-green color shows the depth, and stillness of the water. The color in this picture are more vivid than the painting by John Henry Attachment. This painting shows the difference between the perception of light and the beauty of nature. In Presences paintings the lines and curves are more abstract and suggestive than in some traditional Impressionist art (Art F. ). This painting hints at the objects they represent rather than showing them realistically.AY. Influence of Later Historical Art Period personal styles that focused on the emotional, structural and spiritual elements are another reason that the post impressionism came from Impressionism (Post Impressionism The root of Modern Art). The artists by drastically influencing styles and artistic expression were able to influence generations of artists to follow. Their combined contributions to the artistic roots of modern art assisted for the next eighty years (Post Impressionism The Roots of Modern Art). I have enjoyed researching and learning in depth about the two different types of paintings.

Americans perpair for war

The Germans started launching attacks on American ships. Then they proposed a threat on the United States and then we declared war. B) Yes because we shouldnt generate hushed Into anything and we did something about the boat attacks by making an agreement and then they proposed a threat and then we came Into the war for a good cause. 2. A) President Wilson create The Committee on Public Information (ICP). The ICP did a lot by organized r anyies and parades and published posters and pamphlets.They reposed The Espionage Act of 1 917 and the Sedition serve of 1918. They got crop for the military personnel by paying farmers to plant all their land and sell them the crops. People at home had to conserve food and practice meatless Mondays, hatless Wednesdays and they ingrained their own vegetables in Unicorn Gardens B) The ICP organized rallies and parades and published pamphlets and posters etc. They also had speakers know as four-minute men who gave short patriotic speeches In many places to get concourse to Join the war.C) The government raised taxes and issued war bonds the U. S. War bonds and Liberty bonds provided billions of dollars in loans to the Allies. The War Industries Board (WBI) saw the production distribution of copper, steel, cement, and rubber so peck couldnt get what they needed. 3. A) One million women joined the U. S. Workforce during the few historic period of the war. Women worked as nurses, telephone operators, signaled, typists, and interpreters In France. Women couldnt get Jobs in combat but they braved gunfire.B) Because of all the men fighting In battle the factories had fewer workers so all he new job opportunities Mexican Americans took. Because labor was so scarce workers demanded give way wages and conditions so they went on strike, they established a minimum wage and limited work hours and gave women fair pay. 4. Separate sheet of paper. 5. They were attacking our allies and destroying our ships that were lovingness supplies to our allies, and the Germans started attacking ships without warning.In 191 5 a German U-boat sank a British passenger line killing 128 Americans, this did not pass ell with the Americans. Germans proposed a threat to the U. S. And that was It the American public was an outraged by the telegram then we declared war. B) Yes because we shouldnt have hushed into anything and we did something then we came into the war for a good cause. Proposed The Espionage Act of 1917 and the Sedition act of 1918. They got crop for speeches in many places to get people to Join the war. C) The government raised taxes and issued war bonds the U. S. AR bonds and A) One million women Joined the U. S. Rockford during the few years of the war. Women worked as nurses, telephone operators, signaled, typists, and interpreters in France. Women couldnt get Jobs in combat but they braved gunfire.